Glasgow Clyde College: Life Changing Stuff

Becoming a student is a big step, and a potentially life changing one. I created an optimistic new brand positioning line and key messages for Glasgow’s best-loved college, which captured the excitement of starting a new course.

Along with a full TOV guide and brand manifesto, I embedded the new tone of voice via a copy retainer and changed the prospectus to The Book of Life Changing Stuff - which contains over 200 courses and infinite possibilities for a brighter future.